Team Building ROI
September 12, 2018
Are “Team Building” Exercises worth it? How do you know if you don’t measure it?
Let’s start by defining it. According to Wikipedia1, team building is a collective term for various types of activities used to enhance social relations and define roles within teams often involving collaborative tasks. Many team-building exercises aim to expose and address interpersonal problems within the group.
Developing the veterinary team requires developing each individual employee, as well as helping people to learn to work together constructively.2
That’s the definition. However, it doesn’t address the question of “why do it?”
According to Dr. Smith, good team development contributes to employee and client satisfaction. Happy people stick around and do a good job. Staff retention increases productivity and reduces expenses. 2
Great. It looks like “teamwork” is a worthy goal. What exactly does this mean?
Certainly, the general goals consist of getting to know your co-workers better, increasing team spirit, fostering innovation and creativity, enhancing communication, supporting each other, and the list continues.
This doesn’t answer the question: “Do team building exercises work?”
The only way to know the answer to this question is to measure it.
What is your Team Building ROI?
To properly measure the success of a team building session, you need to have a plan and baseline metrics. Team building is an investment and measuring its effectiveness allows you to put a price tag on just how much of a return you are getting. You should never get involved in a team building program without a clear objective in mind which includes measuring the financial returns that your company achieves.3
What are some of these metrics?
As a practice manager, it’s your job to identify the target area that you want to improve. Some suggestions are attendance, helpfulness, efficiency, initiative and quality.4 Quantify where you currently are (starting point) and where you want to be. While this might not be the easiest thing to do, you have to have a measurement tool of some kind in order to determine your progress.
Once this is established, now you can jump into the appropriate team building exercises that will move you towards the end goals.
CATALYST VetPC has incorporated team building exercises into many of our workshops. It helps solidify adult learning and reinforces the material being presented. All this with a goal of building stronger veterinary teams.
Denise Mikita, MS, CVT
1 Wikipedia. https://en.wikipedia.org/wiki/Team_building
2 Team Satisfaction Pays. Organizational Development for Practice Success. Dr. Carin A. Smith. Smith Veterinary Consulting. 2008 Chapter 2: Develop the Team.
3 How do I Measure the Effectiveness of Team Building? https://feetfirstevents.com/blog/2017/01/17/how-do-i-measure-the-effectiveness-of-team-building/
4 5 Effective Metrics for Measuring Team Member Performance. Jan 25, 2018. https://risepeople.com/blog/5-metrics-team-member-performance/